Real estate farming is a strategy realtors use to increase their chances of closing a deal. It involves sending postcards or letters to potential clients who are likely to be interested in your property. The goal of real estate farming aims to get your ideal client’s attention and turn them into a lead.
However, there are several things that you need to consider before sending out postcards for real estate farming. Here are six best practices to follow.
1. Know your neighborhoods
It is essential to know the neighborhood where your audience lives. Knowing the demographics of a neighborhood will help you develop a postcard that resonates with that audience. For example, if most Americans live in suburban areas, sending postcards with pictures of city skylines will not be as effective as sending photographs of green lawns and open spaces. However, if people are more likely to live in urban areas, then it would make sense for you to send them postcards with photos of skyscrapers instead of country scenes.
Knowing what you want your audience to take away from your message is essential when creating postcards for real estate farming. Are they interested in how much their property value could increase or how much they can save on their mortgage payments? Do they care more about tax advantages, or can they use their home as an investment vehicle?
2. Send the same card to multiple neighbors
One of the most effective ways to get your message out is to send a postcard to every house in the neighborhood. But don’t just send it once. Send it multiple times, even if you’ve already sent something similar recently. The goal is to ensure everyone sees your message, not just those who might be interested immediately or have already seen it.
Be sure to use a targeted list so as not to waste money sending cards where there’s little chance of being read, like houses with “For Sale” signs in their windows or places that have been empty for long periods.
3. Tailor your message to your audience
If you want to succeed in real estate farming, one of the most important things you can do is tailor your message to your audience. Like any other type of marketing or advertising, real estate farming relies on its ability to connect with people. If the content isn’t relevant to them, it won’t have much impact on them.
4. Make it about the customer
When communicating with your customers, you want to ensure that you’re talking about them, not you. By taking the time to understand their needs and concerns, you can address those directly in your message. In addition, by learning more about a customer’s goals and dreams (which may be different from their current situation), they’ll be able to see how working with you will help them achieve what they want.
5. Personalize your card
Your postcard should be personalized to the recipient. If you have the first and last names of the person receiving your postcard, use them instead of a generic salutation like “Dear” or “Hi.” Likewise, use their name in an ending such as “Sincerely” or “Best regards.” Finally, consider signing off with a signature line that includes your name (or company name) so that it’s clear who sent it.
6. Provide multiple ways for them to reach you
You want people to be able to reach you in a variety of ways. Include your phone number, email address, and links to your social media pages. This way, they can quickly contact you if they have questions or want to view the property in person.
Real estate farming is an effective way to reach out to potential customers. But it’s not just about sending out postcards but building relationships with your neighborhood! That means taking the time and care to create a customized message that resonates with your audience. With these practices in place, you’ll be able to build a solid foundation for your real estate farming business.